Senior Corporate PR Manager

UK (Hybrid)

£70K/yr – £90K/yrSenior LevelOther

Posted 2 months ago

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Job Summary

Own the corporate narrative and reputation program across growth, transformation and risk, driving clear executive messaging and data grounded thought leadership.

  • Strategic storytelling: Shape messages across corporate comms, brand and content with governance for leaders and stakeholders.
  • Reputation & crisis: Lead crisis readiness, risk signaling and high profile communications with cross functional partners.
  • Leadership visibility: Create opportunities for leadership mention in media and on LinkedIn, with aligned thought leadership plans.

Job Description

  • Set the corporate narrative and strategy • Lead corporate comms strategy, ensuring clear, aligned messaging• Shape narrative across Responsible Business, growth and transformation• Deliver integrated PR plans aligned with marketing and brand• Produce key reports and thought leadership grounded in data• Ensure consistency across all external channels
  • Lead brand reputation & PR campaigns • Deliver impactful, insight-led corporate PR• Oversee agency-led reputation campaigns aligned to goals• Identify standout storytelling opportunities• Blend earned media, content and social amplification
  • Own agency & press office performance • Lead PR agency model, direction and KPIs• Oversee press office output (proactive and reactive)• Drive creativity, efficiency and measurable results
  • Act as senior advisor on reputation & issues • Advise senior leaders on reputation, risk and comms strategy• Lead crisis and issues management• Oversee messaging on sensitive topics• Support leaders through complex situations
  • Champion leadership visibility & thought leadership • Raise leadership profile through media and LinkedIn• Develop aligned thought leadership strategies• Create opportunities for industry and cultural engagement
  • Work across the business & senior forums • Align comms across teams and priorities• Partner across functions to shape narrative and manage risk• Embed comms into planning and change initiatives
  • Connect across Kingfisher & banners • Align with Group and other banners• Ensure consistent messaging on shared priorities• Identify collaboration and amplification opportunities
  • Manage budget & drive impact • Own PR and press office budget• Allocate spend based on priorities and effectiveness• Track performance and optimise impact
  • Keep us relevant & evolving • Spot trends and cultural opportunities• Integrate PR with social, content and marketing• Evolve formats and storytelling approaches
B&Q logo

B&Q

We are the UK’s leading home improvement and garden living retailer with over 311 stores throughout the UK and Ireland, offering great prices, with over 100,000 products available to order at diy.com for home delivery or click and collect.We launched the UK’s first home improvement marketplace in March 2022, adding additional choice for consumers. The marketplace offers a unique, integrated experience with in-store returns for many products and Click + Collect options being explored. Our team of more than 21,000 colleagues of all ages are respected nationwide for providing great home improvement help to customers. They’re the beating heart of B&Q and their iconic orange aprons are worn with pride. Every year, more than 20 million people improve their homes and make life better with B&Q, and every year the company achieves ever-higher standards for sustainable sourcing and supports our local communities, including funding B&Q Foundation grants and Shelter’s DIY Skills Advisors. For more information on our community initiatives visit diy.com/corporate/community To read our latest Build a Life project report visit diy.com/responsible-business.B&Q is part of Kingfisher plc, the international home improvement company, operating 2000 stores in 8 countries across Europe.

Founded in 1969
City Of Southampton, England, GBR
14K employees