Responsibilities

• Turning Confirm’s ideas, expertise, research, and customer stories into content that gets noticed and drives action.
• Spending the majority of your time creating, while working closely with colleagues across Marketing, Product, Customer Success, Sales, and senior leadership to uncover the stories and ideas worth telling.
• Turning research, data, expert insight, and strong briefs into compelling long-form content – from flagship reports and industry guides to thought leadership, ebooks, and other high-impact pieces.
• Working closely with subject-matter experts and the wider marketing team to make sure our biggest content pieces are distinctive and harmonious.
• Building our visibility across traditional searches and emerging AI discovery.
• Working closely with our Senior Brand & Content Lead and SEO consultant to write and optimise articles, guides, category content, and other long-form pieces around the topics our audiences are searching and asking AI about – without sacrificing quality or turning great writing into keyword copy.
• Playing an important creative role in our biggest brand campaigns, research launches, events, announcements, and category-building activity

Requirements

• Exceptional writing, editing, and storytelling skills, with the ability to make complex B2B topics accessible and engaging.
• Comfortable to hit the ground running with a hands-on writing role, sitting outside strategy
• Strong long-form writing capability, including research reports, thought leadership content, guides, articles/blogs, and other substantial content pieces.
• A good understanding of SEO and AI discovery, and how to create content that gets found, surfaced, and cited – using search intent and topic targeting, clear structure and internal linking, question-led content, original research and expert insight, authoritative sources, strong topic signals, and clear, evidence-led answers that AI can easily understand and reference.
• Excellent editorial judgment – able to find the strongest story, angle, headline, or narrative within research, data, expert insight, and source material.
• The versatility to move confidently between long-form editorial content, customer stories, executive thought leadership, campaign copy, social content, video and podcast scripts, and other formats.
• Strong interviewing skills and the ability to draw compelling insights and stories from customers, executives, and subject-matter experts.
• Creative thinking and a proactive approach – regularly bringing forward new ideas, formats, angles, and opportunities to the table.
• Commercial awareness and an understanding of how great content supports brand awareness, authority, demand, and growth.
• Strong collaboration skills and confidence working with senior stakeholders, and teams across the business.

Preferred

• Experience within B2B SaaS, with experience in HR, learning and development, employee experience, or the wider world of work a strong advantage.
• Experience writing research-led reports or other flagship/tentpole content.
• Experience developing executive thought leadership or ghostwriting for senior leaders.
• Experience creating customer advocacy content and case studies.
• Experience working across international markets, particularly the North America and UK/EU.