Senior Copywriter

London, UK (Hybrid)

£40K/yr – £45K/yrSenior LevelFull time

Posted 16 hrs ago

Job Summary

Own and evolve iQ's tone of voice, mentor the Junior Copywriter, and lead the creation of brand and marketing copy across digital, print, CRM, and campaigns, while collaborating with designers and using data to improve performance.

  • Lead copy development from concept to execution
  • Translate complex information into simple, compelling messages
  • Drive content performance through testing and insight

Job Description

Responsibilities

  • Lead copy development for major brand and marketing campaigns, from concept through to execution.
  • Create engaging, effective copy across digital, print, CRM, social, web, video and internal communications.
  • Collaborate closely with designers and marketers to develop ideas where words and visuals work seamlessly together.
  • Translate complex information into simple, compelling customer messages.
  • Use audience insight, data and testing to continually improve content performance.
  • Own and evolve iQ's tone of voice, ensuring consistency across every touchpoint.
  • Mentor and develop the Junior Copywriter while championing best practice across the Studio.
  • Bring fresh ideas, cultural awareness and creative inspiration to strengthen our brand storytelling.

Requirements

  • Significant copywriting experience within an agency, in-house studio or consumer-facing brand.
  • An outstanding portfolio showcasing both creative thinking and exceptional writing.
  • Strong experience developing brand messaging and tone of voice.
  • Confidence writing across both brand-led and commercial communications.
  • Experience working closely with designers, marketing teams and stakeholders.
  • A natural editor with excellent attention to detail.
  • A brilliant writer who knows how to make complex things simple.
  • Equally comfortable developing big creative ideas and refining the smallest details.
  • Collaborative, curious and commercially minded.
  • Pation to developing others and building creative excellence.

Preferred

  • Bonus points if you've worked in student living, hospitality, travel or accommodation, and have previous people management or mentoring experience.
iQ Student Accommodation logo

iQ Student Accommodation

4.1 Glassdoor

Every day, iQ Student Accommodation provides the best home-from-home environment from which 35,000 university students can confidently make the most of the opportunities open to them. We believe that the right setting helps them to learn, flourish and to make the most of their time at university. As one of the largest providers of student accommodation in the UK, we operate over 85 sites in 29 locations, with our most recent development having just opened in Glasgow City Centre. Our residents join us from all over the UK and from over 120 different nations. We put students first – delivering a range of safe, well-located and high quality accommodation. We believe that the right environment is important in how students experience university – not just through the quality of their rooms or the proximity to the university campus, but in the way students feel whilst they are living in the accommodation. This belief is at the centre of the business, and we build the student experience around it. We make it as easy as possible for students to make new friends by creating a sense of community through building design, leisure facilities, events and shared study and relaxation spaces. Parents have peace of mind knowing that we provide safe, comfortable and well-maintained environments for their children, including having management or security staff onsite around the clock. We are a more than 550-strong team, with headquarters in London and Manchester, and we are proud of our commitment to developing truly customer-centric teams – it’s why are so focused on building a winning team and culture, and investing in innovative training. Our dedicated site teams across the UK mean that we have a deep local understanding of our markets. With unrivalled training and passionate teams who enjoy having fun, it’s a very exciting time to join us.

Founded in 2007
London, England, GBR
480 employees (32 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

£40K/yr – £45K/yr

Taken straight from the job posting.

See all iQ Student Accommodation salaries

Marketing Team

Marketing Team Size
24 (5% of company)
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
230.6K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
55.7%
Direct
25.6%
Referral
3%
Social
2%
Paid
4.5%

Headcount Trend

Current headcount: ~480
iQ Student Accommodation logo

Senior Copywriter

iQ Student Accommodation · London, UK · Hybrid