Senior Content Writer

Belfast, UK (On-site)

£40K/yr – £44K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the messaging engine for multi-channel campaigns, translating customer insight and business goals into concise, conversion-focused content while upholding tone, editorial quality, and cross-region consistency.

  • Campaign Ideation & Copy: Shape concepts and craft messaging across formats to drive impact and brand alignment.
  • Content Systems & Collaboration: Mentor teams, define briefs, and guard editorial standards across touchpoints.
  • Measurement-Driven Refinement: Use performance data to optimize messaging and improve campaign effectiveness.

Job Description

Responsibilities

  • Developing compelling copy and campaign messaging across multiple formats and channels.
  • Shaping and elevating integrated campaign concepts aligned to creative direction and business goals.
  • Translating customer insight and commercial objectives into engaging, conversion-focused content.
  • Applying and refining messaging frameworks to ensure consistency across regions and touchpoints.
  • Acting as a guardian of tone of voice and maintaining high editorial standards.
  • Collaborating with stakeholders to shape briefs and define communication approaches.
  • Mentoring and supporting Content Writers and wider creative teams through feedback and creative guidance.
  • Using campaign performance data and insight to refine messaging and optimise effectiveness.
  • Monitoring industry trends, creative best practice and customer behaviour to continuously improve output.

Requirements

  • Significant experience in a senior copywriting role within an agency or in-house marketing environment.
  • Proven experience developing creative content for integrated campaigns.
  • Demonstrated success balancing long-term brand development with short-term commercial performance.
  • Strong portfolio showcasing concept development and multi-channel execution.
  • Degree in Marketing, Advertising, Journalism or a related field — or equivalent professional experience.
  • Bring strong conceptual thinking and the ability to develop compelling narratives across channels.
  • Balance strategic thinking with hands-on delivery in a fast-paced environment.
  • Demonstrate excellent attention to detail and consistency in written communication.
  • Be confident collaborating with stakeholders and constructively challenging briefs where needed.
  • Adapt positively to feedback and changing priorities.
    Stena Line logo

    Stena Line

    Hi!On this page you’ll find a small piece of the big Stena Line world. Do you like what you see? Tell your colleagues. Don’t like what you see? Tell us.Stena Line was founded in Gothenburg 1962 and is one of Europe's leading ferry companies with approximately 40 vessels and 20 routes. In total we are approximately 8,750 employees. Stena Line is in an exciting period of change, when it comes to digitalisation and truly being an innovative forward-thinking company. We are constantly looking for people to join the Stena Line family and we believe that the journey starts with our employees.At Stena Line, we take good care of our customers, each other and all other valuable resources. We think of the big little things that can take us further and create an even greater experience for our customers. Step by step, Stena Line transforms the sea transport industry and moves towards our vision; Connecting Europe for a Sustainable Future.At Stena Line, we are friendly, supportive and we work as a team. In fact, we are more like family and friends to each other. The atmosphere at our company is straightforward, friendly and full of fun.One thing is for sure, conditions constantly change and no day at Stena Line is ever the same. Each one of us takes responsibility and perform with excellence – because we know that our hard work makes a difference and that challenges make us grow. It is up to us where we want to go next and how far we want to reach.Through Stena Line’s history, our commitment, knowledge and desire to always deliver a high quality service has taken us far. This is a family owned company and we are proud to contribute to a well-known brand with a good reputation. Working at Stena Line is also synonymous with a safe working environment and a good work-life balance.The journey starts with you.If you want to read more about us, please visit www.stenaline.com or www.stenalinefreight.com

    Founded in 1962
    Gothenburg, Västra Götaland County, SWE
    3.6K employees (65 in marketing)

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