Responsibilities\n- Define and own the content strategy for your EPM area, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types.\n- Map content to buyer personas, funnel stages, and use cases across the Office of the CFO, identifying category-defining angles and white space opportunities, particularly in AI for finance.\n- Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership.\n- Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership.\n- Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions.\n- Translate product messaging into buyer-facing narratives that resonate with oCFO audiences.\n- Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications.\n- Support in building and refining AI-powered content workflows that increase output, speed, and quality across asset types - and serve as a model for how AI-augmented content creation works in practice.\n- Define content KPIs, measure performance across the funnel, and iterate based on engagement, conversion, and sales feedback.\n- Partner with Product Marketing and Sales to ensure content is integrated with campaigns and actively used in deals.\n- Strategic Ownership - bring a clear point of view on content direction, audience needs, and what earns trust with finance buyers, and back it up with execution.\n- Writing Excellence - hold a high bar for quality and voice; you write, edit, and produce content yourself rather than directing from a distance.\n- Customer Orientation - build genuine relationships with customers, understand their stories, and translate their experiences into content that resonates with peers.