Responsibilities

• Developing comprehensive content strategies informed by keyword research, competitive analysis, SERP landscape assessment, and audience insight
• Producing content audits to assess performance, identify gaps, and define consolidation, optimisation, or creation priorities
• Building and maintaining client content calendars aligned to SEO priorities, commercial objectives, and key industry moments — including the sporting calendar for iGaming clients
• Planning, briefing, and quality-assuring multi-format content — blogs, landing pages, whitepapers, video scripts, and more — before it reaches the client
• Working closely with the Head of SEO to ensure content strategies are fully integrated with on-page and technical SEO activity
• Collaborating with the Head of Off-Page SEO to align content strategy with link acquisition goals and digital PR-led content
• Presenting content strategies and performance updates to clients in a clear, commercially-framed way — contributing to QSRs and key account management sessions
• Proactively identifying content-led upsell and cross-sell opportunities and working with client services to develop proposals
• Mentoring junior team members, providing editorial guidance, creative direction, and performance feedback
• Contributing to new business pitches, thought leadership, and agency marketing activity

Requirements

• Proven experience in content strategy, ideally within a digital marketing agency environment
• Strong working knowledge of SEO principles — keyword research, search intent, content optimisation, metadata, and topic authority
• Proficient with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
• Ability to translate complex data into clear, actionable content strategies and briefs
• Excellent written communication skills — you produce high-quality strategic documents and client-facing content to a consistently strong standard
• Familiarity with AI tools and evolving SERP features — AI Overviews, LLMs — and their practical impact on content strategy
• Strong project management skills — you manage multiple client strategies simultaneously without standards slipping
• Experience working collaboratively across SEO, content production, and client services teams

Preferred

• iGaming, sports betting, or regulated-sector experience — we\'ll get you up to speed if not
• Previous line management or mentoring experience
• Understanding of digital PR and how earned media intersects with content strategy
• Experience with content performance measurement and reporting frameworks
• Degree in Marketing, Journalism, English, or a related discipline

Benefits

• Remote-first position.
• Health and Wellbeing Free annual health checks, flu jabs, and eye tests. Access to mental health first aiders, confidential counselling sessions, a cycle-to-work scheme, and five paid sick days on top of SSP. We take looking after our people seriously.
• Time That\'s Yours 25 days holiday (plus bank holidays) rising to 30 with tenure, your birthday off, flexible working hours, hybrid and remote options, and two weeks working abroad. Enhanced maternity and paternity pay, and work that fits around your life, not the other way around.
• Your Growth, Supported Defined career pathways, personal development plans, and regular appraisals so you always know where you stand and what\'s next. Team training budgets, a Training Academy, an AI-powered learning platform, and a genuine commitment to promoting from within.
• Pay and Rewards That Reflect Your Work Competitive salaries benchmarked annually, a company bonus paid twice a year, enhanced pension contributions as your career develops, a Long-Term Incentive Plan, and generous referral bonuses. Good work gets rewarded here.
• Your Contribution, Recognised Monthly MVP Award (£100), Values Champion recognition (£25 plus a prize wheel spin up to £100), and an annual Player of the Season award (up to £250). Weekly shout-outs and appreciation from colleagues and managers are just part of how we work.