Responsibilities

• Lead the content strategy and editorial direction across Bett UK ensuring agenda remain relevant, valuable, and market-leading.
• Design and develop compelling conference agendas that address the key challenges, opportunities, and trends education and edtech.
• Identify, recruit, and manage high-profile speakers, industry influencers, and thought leaders from leading academic institutions and true innovators.
• Build and maintain strong relationships with senior industry stakeholders to ensure content remains informed by market needs and emerging trends.
• Collaborate with marketing teams to create digital content that drives audience acquisition, engagement, and event registrations.
• Partner with commercial and sponsorship teams to identify content-led partnership opportunities while maintaining editorial integrity.
• Conduct ongoing market research, competitor analysis, and audience feedback reviews to inform content strategy and event development.
• Oversee the production of event content, including keynote sessions, panel discussions, workshops, roundtables, and networking formats.
• Represent the business externally as a trusted industry voice, moderating sessions, hosting speakers, and building relationships within the education community.

Requirements

• Editorial Leadership – Proven experience developing content strategies, conference programmes, or editorial products for B2B events, media, or industry communities.
• Industry Knowledge – Strong understanding of education, technology, data, AI, customer experience.
• Speaker & Stakeholder Management – Demonstrated ability to engage and influence senior executives, thought leaders, and industry partners.
• Strategic Content Development – Ability to translate market insights into compelling content themes, agendas, and audience experiences.
• Communication & Presentation Skills – Excellent written, verbal, and public-speaking skills, with confidence representing the brand at industry events and engaging with senior stakeholders.