Responsibilities

• Organic growth and discovery
• Agree meaningful organic search targets and report regularly on relevant traffic, engagement, enquiries and conversions. Use rankings and visibility to diagnose performance and guide improvements.
• Use search data, customer questions, site analytics and competitor research to find the topics and pages with the greatest opportunity.
• Improve content so it is useful and easy to find through search and emerging AI-led discovery. Track what can be measured, test approaches and adapt as the evidence develops.
• Work with Digital, Product and development colleagues on site structure, internal linking, technical SEO and the performance of key journeys.
• Content strategy and website improvement
• Create a content strategy that connects our website, app and organic social activity to customer acquisition, retention, brand building and Ecotricity's mission.
• Define a small number of content pillars based on customer needs, commercial priorities and the subjects where Ecotricity has something valuable to say.
• Audit existing website content. Decide what to keep, improve, combine or remove, then lead the rewrite and restructuring of priority pages, hubs and supporting articles.
• Write and edit high-impact work yourself, including important landing pages, flagship articles and customer communications. Make complex energy and sustainability subjects clear, accurate and persuasive.

Requirements

• Evidence of improving organic search performance and the ability to explain what you did, what changed and how you measured it.
• Significant experience owning and delivering content strategy for a consumer brand or similarly complex organisation, with evidence that you have already built, improved and scaled a high-performing content operation.
• Experience developing and delivering content strategy across a website and social channels, including audits, rewrites and ongoing optimisation.
• Excellent copywriting and editing, with strong spelling, grammar and the ability to explain complicated subjects simply.
• Working knowledge of SEO, search analytics and how digital discovery is changing. You can work effectively with technical SEO specialists and developers.
• Experience using AI, automation or other tools to make content workflows more efficient, with appropriate checks and approvals.
• An understanding of how content can support acquisition, conversion and customer retention.
• Experience briefing and managing freelancers or other content contributors, and handling competing requests from stakeholders.
• Confidence using a CMS, Google Analytics 4 and Google Search Console, or comparable tools.

Preferred

• Worked in energy, utilities, telecoms or another complex or regulated sector.
• Created CRM, lifecycle or customer service content.
• Used tools such as Ahrefs, Semrush or Screaming Frog.
• A strong interest in sustainability and Ecotricity's mission for a Green Britain.

Benefits

• Healthcare plan, life assurance and generous pension contribution
• Volunteering Day
• Hybrid Working
• Various company discounts (including shops, gyms, days out and events)
• Holiday of 25 days (plus bank holidays) & ability to buy/sell days
• Cycle to work scheme, car-pooling and onsite parking available