Responsibilities

• Integrated campaigns: Develop campaign propositions, narratives, messaging and delivery plans aligned with agreed brand and business priorities; Build campaigns for different members of the buying committee, with content that can be adapted across audiences, channels and markets; Lead the development of core campaign assets and guide their production into webpages, articles, video, social content, emails and other formats; Coordinate campaign delivery across Content, Creative, Digital, PR and Field Marketing; Manage campaigns from brief through to launch, optimisation and performance review
• Storytelling & Content: Recommend editorial priorities and write or edit high-value content, including campaign messaging, reports, webpages, articles, video scripts and thought leadership; Turn complex subjects into useful, engaging stories with a distinctive Onclusive point of view; Interview customers, experts and senior leaders to bring credible insight into content; Maintain high standards of accuracy, originality and brand voice; Work with the Senior Content & Insights Specialist, who owns substantial data-led research and insight content from idea to publication, to bring their findings into wider campaigns
• Blog, SEO and AI Visibility: Own the strategy, roadmap and performance of the Onclusive blog; Prioritise content around the questions buyers ask, the expertise and evidence Onclusive can uniquely provide, and measured gaps in organic and AI visibility; Brief and oversee new content and updates to existing content, working with Digital Marketing and specialist agencies on SEO and GEO opportunities; Ensure content is useful to readers, grounded in credible evidence and structured for discovery across traditional and AI search
• Data-led Content and PR: Connect proprietary research and timely insights to campaign themes, thought leadership and news opportunities; Partner with UK and US PR agencies on media stories, newsjacking and executive profiling; Ensure earned coverage and expert commentary are used effectively across other marketing channels
• Measurement and team management: Set clear brand, engagement and demand objectives before campaigns and content enter production; Review campaign, blog and content performance, including organic and AI visibility, engagement, conversions, leads and pipeline contribution; Recommend changes to priorities and improve briefs, published assets and distribution based on the results; Manage the Senior Content & Insights Specialist and Content & Campaigns Marketing Executive; Work closely with Creative, Digital, Product Marketing, Customer Marketing and Field Marketing, and manage freelance content resources where needed

Requirements

• Approximately 7–10 years’ experience in B2B content marketing, integrated campaigns or communications
• Exceptional storytelling, copywriting and editing skills, supported by a strong portfolio
• Experience developing campaigns for different buyer roles and turning a core idea into effective content across multiple formats
• Strong editorial judgement and the ability to develop a distinctive point of view from complex subjects or original research
• Experience managing a blog and using search, audience and performance data to shape content priorities
• Working knowledge of SEO and an active interest in how AI is changing content discovery
• Experience working with PR agencies and using earned media to extend campaign impact
• Strong project management, stakeholder management and analytical skills
• Understanding of the challenges facing PR, communications and marketing teams, particularly around monitoring, measurement and reputation management
• Experience in B2B SaaS, media intelligence, communications technology or marketing technology would be advantageous

Preferred

• Experience with AI-driven content and generative tools
• Global campaign experience (UK and US)
• Leadership experience managing a team

Benefits

• Competitive salary and benefits
• Hybrid working in a team that is passionate about the work we deliver and supporting the development of those that we work with
• A company focus on wellbeing and work life balance including initiatives such as flexible working and mental health support