Senior Campaign Manager, EMEA
London, UK (Unknown)
Posted 4 weeks ago
Job Summary
Own end-to-end demand generation programs across EMEA, collaborating with teams to craft compelling journeys and optimize ROMI.
- Lead multi-channel campaigns across email, social, search, and ads.
- Drive campaign measurement, A/B testing, and ROMI analysis to inform growth.
Job Description
Responsibilities
- Build, plan, execute, and analyze demand generation campaigns across EMEA in a variety of marketing channels, including email, advertising, social media, and search.
- Work collaboratively to create successful campaigns through a compelling customer journey, clear and engaging messaging, and creative design, with clear objectives and targets.
- Measure and monitor campaign performance against targets to ensure success, and identify areas for improvement.
- Work with internal and external stakeholders to manage campaign deadlines, assets, and deliverables.
- Support strategic marketing initiatives as needed.
- Bring and implement the latest and best campaign practices.
- A/B test campaigns and optimize performance across the whole customer journey.
- Measure and track ROMI for digital campaigns.
Requirements
- 5–7 years of marketing experience, ideally in a similar B2B marketing, demand generation or integrated marketing role.
- Experience across a broad range of marketing channels, with particular strength in digital marketing, including email, SEM, paid and organic social, and programmatic display.
- Experience developing and executing demand generation and Account-Based Marketing (ABM) campaigns; knowledge of SEO and AEO would be an advantage.
- Strong analytical skills, with the ability to interpret campaign performance data and translate insights into actionable business recommendations.
- Excellent project management and organisational skills, with the ability to prioritise effectively, manage multiple initiatives and maintain strong attention to detail.
- Excellent written and verbal communication skills, with the ability to build strong relationships and collaborate effectively across teams, functions, regions and cultures.
- A proactive, adaptable and results-oriented approach, with the ability to work both independently and as part of a virtual or cross-functional team.
- Working knowledge of CRM platforms such as Salesforce; familiarity with marketing automation platforms such as Eloqua or Pardot is an advantage.
Datasite
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
