Senior Brand Marketing Manager at My Money Matters | London, UK

Senior Brand Marketing Manager

London, UK (Remote)

Salary Not AvailableSenior Level4+ years exp

Posted 2 months ago

Job Summary

Owns end-to-end B2C journey and brand led email while expanding channels, all backed by audience insights and clear leadership reporting.

Growth ownership: end-to-end B2C journey across touchpoints and channels.
Channel expansion: test-and-learn to add new channels beyond email.
Insight to action: translate product and audience insights into resonant campaigns and SLT ready reporting.

Job Description

Own end-to-end B2C journey across touchpoints and channels, driving results.

Own end-to-end B2C journey across touchpoints and channels, driving results.
Lead brand campaigns from insight to execution across the marketing mix.
Ensure messaging resonates and improve how we present to members.
Own email marketing as primary conversion channel: plan, write, deploy campaigns.
Develop new channels through test-and-learn to reach members where they are.
Become resident product/audience expert; report resonant insights to the business.
Plan and write next week's email campaigns across multiple subjects.
Pilot a new channel with cross-functional collaboration and result tracking.
Brainstorm and plan upcoming brand campaigns, uncovering human truths.
Present monthly B2C performance to SLT and outline action takeaways.

My Money Matters

At My Money Matters, we work in partnership with employers across local government, the private sector and the NHS to deliver tailored financial wellbeing support that meets the needs of diverse workforces.Whether it’s helping employees navigate complex pension schemes, supporting them with future planning, or equipping them with mortgage advice, we understand that everyone's different - and so is our approach.Our platform combines expert-led financial education, personalised coaching, and a growing suite of benefits including savings & investments, mortgage advice, wills, and insurance - all designed to improve financial confidence, reduce stress, and increase employee engagement.- Empowering thousands of employees across the UK- Trusted by 400+ employers to simplify financial education- Focused on impact, inclusion, and ease of useWe’re proud to support our employer partners with first-class financial wellbeing solutions that evolve with their teams' needs; whether in the here and now, or for the future.Let’s build a more financially confident workforce, together.www.my-money-matters.co.uk

Founded in 2018

London, England, GBR

91 employees (9 in marketing)

www.my-money-matters.co.uk