Responsibilities

• Support and implement the annual brand and marketing plan.
• Embed the nervous system care platform across campaigns, products, social, retail and consumer communications.
• Protect and evolve positioning, tone of voice, visual identity and message hierarchy.
• Translate scientific and product claims into compelling, accessible consumer language.
• Maintain consistency across D2C, retail, Amazon, PR and international markets.
• Develop campaign propositions across sleep, stress, skin and body care.
• Write clear master briefs and lead campaigns from insight through launch and evaluation.
• Coordinate organic social, PR, influencers, D2C, CRM, retail and paid media around one idea.
• Build detailed launch plans and ensure brand-building and commercial needs remain aligned.
• Own the organic social strategy, editorial calendar and presence across Instagram, TikTok and relevant platforms.

Requirements

• Six or more years in brand or integrated marketing, ideally beauty, wellness or premium consumer products.
• Strong campaign, organic social, influencer and product-launch experience.
• Able to translate consumer insight and scientific information into powerful storytelling.
• Strong creative judgement, briefing, project management and stakeholder management.
• Commercially aware and comfortable using marketing and sales data.
• Familiarity with AI search behaviour and Generative Engine Optimization (GEO) is an advantage.

Preferred

• Familiarity with AI search behaviour and Generative Engine Optimization (GEO) is an advantage.

Benefits

• Opportunity to join a growing, science-led wellness brand.
• Competitive salary and performance-based bonus.
• Pension scheme.
• Employee product discount and quarterly product allocation.
• Private healthcare.
• Birthday day off.
• Hybrid working pattern with four days per week in the office.