Own the brand strategy and cross functional leadership for growth across the UK grocery landscape, translating consumer and shopper insights into NPD, campaigns and retailer strategy.

• Brand strategy and innovation ownership across annual and long term planning
• Integrated campaigns across digital, social, PR, shopper and trade channels
• NPD and EPD pipelines led with Innovation and Category teams
• Insight-led innovation strategies including business cases, forecasting and post-launch evaluation
• Agency management for creative, media and research output
• Packaging development and brand identity evolution across the portfolio
• Support retailer presentations, category reviews and joint business planning
• Analyse brand, category and retailer performance to shape investments
• Manage marketing budgets and optimise ROI
• Ensure UK regulatory and brand governance compliance