Responsibilities

• Brand strategy and execution: define positioning, audience, and proposition to drive both short-term performance and long-term equity.
• Lead growth and retail activation: lead retailer sell-in, crafting commercial narratives that secure distribution, visibility and activation opportunities.
• Cross-functional leadership: partner with the BU Controller, Commercial, R&D, Supply Chain, Finance and external agencies to deliver growth objectives and optimise ROI.
• Develop and deliver agile, insight-led marketing plans that maximise impact and return on investment.
• Lead creative development and ensure distinctive, consistent execution across all consumer touchpoints.
• Monitor brand performance, identify opportunities and optimise plans through data, insight and learning.
• Drive the innovation pipeline with the innovation team from concept to launch and continuous improvement.
• Coach and develop a direct report, fostering a high-performance and growth-oriented team culture.

Requirements

• Proven experience in brand management, ideally within FMCG, challenger brands, start-ups, scale-ups or innovation-led businesses.
• Strong commercial acumen, with experience working closely with retailers and leading customer sell-in initiatives.
• Exceptional stakeholder management and cross-functional leadership skills.
• A proactive, entrepreneurial mindset with the ability to balance strategic thinking and hands-on execution.
• Strong creativity and a track record of turning consumer insight into impactful brand ideas and campaigns.
• Comfortable navigating ambiguity and making decisions in a fast-changing environment.
• Resilient, adaptable and energised by building brands from the ground up.

Benefits

• 25 days annual leave (excluding bank holidays)
• Health Care
• Matched pension scheme
• Benefits platform offering discounts and cashback on major retailers.