Senior Brand Manager - Fixed Term Contract at The HEINEKEN Company | London, UK | £80K/yr – £90K/yr

Senior Brand Manager - Fixed Term Contract

London, UK (Hybrid)

£80K/yr – £90K/yrSenior Level10+ years expContract

Posted 7 weeks ago

Job Summary

Own and lead the local brand strategy and annual plan while coordinating cross-functional teams on research, media, activation, and in-market execution to drive growth.

Own and execute the local brand plan across marketing disciplines
Collaborate with Commerce and agencies to deliver revenue growth and competitive advantage

Job Description

Responsibilities

Developing and leading the local brand strategy.
Partnering with broader Marketing functions on research, innovation, media and activation to ensure holistic brand strategy and planning.
Owning the annual brand plan and delivering initiatives that drive commercial and brand targets.
Bringing brand positioning to life through meticulous and consistent execution across all touchpoints.
Leading brand communications and owning the end-to-end communications strategy.
Managing multi-million-pound media investment in collaboration with our media agency and in-house, data-driven media organisation.
Partnering with Commerce functions to deliver leading revenue growth strategies and ensuring delivery of in-market execution against brand strategies.
Building strong agency partnerships to deliver competitive advantage through seamless ABTL integration.
Tracking and reporting brand performance (volume, value, share and spend), turning insight into clear, prioritised action plans.

Requirements

At least 10 years’ experience in brand marketing
A strong track record in developing consumer-centric brand plans across all marketing disciplines.
The confidence and credibility to influence a broad range of stakeholders, including at a senior level.
Sound judgement and decision-making skills, with the ability to know when to shift from analysis to action.
A collaborative mindset, with the ability to work effectively across global, commercial and agency partners.

Benefits

Discretionary Annual bonus
Benefits Allowance (15% of base salary)
Company funded Private Medical Healthcare
Double matched pension contributions (up to 10%)
35 days holiday (with the opportunity to buy/sell)
A monthly case of our delicious ciders and beers!
Exciting opportunities to develop your career
You’ll also get the opportunity to join our colleague networks, in which people from across the business connect to help champion diversity, equity and inclusion, ensuring we’re continuing to give people a voice.

The HEINEKEN Company

4.3 Glassdoor

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Stay informed: https://www.theheinekencompany.com/newsroomPlease enjoy our brands responsibly and only share our posts with those who are of legal drinking age.

Founded in 1900

Amsterdam, North Holland, NLD

43K employees (3,519 in marketing)

www.theHEINEKENcompany.com

87% recommend to a friend

89% CEO approval