Senior Brand Manager at Edgewell Personal Care | London, UK

Senior Brand Manager

London, UK (Hybrid)

Salary Not AvailableSenior Level

Posted 2 months ago

Job Summary

Own UK brand strategy and a rolling 18 month plan with budget and channel ownership, plus local NPD launches that align to global strategy.

Brand leadership: set the UK strategy and 18 month plan with pricing, promotion, portfolio mix, and local channel play.
Campaign & ROI: build TTL campaigns, manage spend with agencies, and extract learnings to improve efficiency.
Stakeholder & NPD: coordinate with EU teams and Sales/Trade to launch global NPD locally with a full 360 plan.

Job Description

Support the UK Head of Marketing to develop a market brand strategy based on insight that drives brand awareness & penetration.
Responsible for the management, coaching and development of Junior Brand Manager.
Develop and own rolling 18m marketing plans that includes pricing, promotion, portfolio/product mix, local channel strategy and brand/media activity which are aligned to the global strategy and category behaviours. Ensure marketing plans deliver and ideally exceed volume, net sales & gross margin annual targets alongside brand health targets
Manage the marketing investment budget within agreed limits to deliver/brand business objectives across internal stakeholders & agencies
Develop engaging brand campaigns that operate TTL to drive ROS for retailers and Edgewell, executing the Global assets and adapting where required for UK/Nordics. Execution is critical and needs to be consistent from online to instore
Evaluate ROI across all key marketing activities (namely advertising creative, media investment, partnerships and major promotions) and extract key learnings & improvement opportunities to drive efficiencies
Work closely with EU Content & Digital teams to grow online media presence and increase brand awareness amongst targeted consumer groups and ensuring plans line up to overarching strategy
Engage key internal stakeholders on the brand positioning and key initiatives both informally and formally through Deep Dives, Sales & Marketing Meetings & Quarterly Reviews to ensure trade strategies are aligned to brand and business goals
Develop, gain approval for and implement launch plans for global NPD (and local line extension) initiatives. Manage the sell in of NPD to Sales and Key Retailers (Range Reviews) as well as full launch plans including pricing, core principles, 360 marketing plan, promotional plan and development of the trade story

Edgewell Personal Care

3.9 Glassdoor

We are a company of people—a global team of 6,800 visionaries, doers, and makers. With more than 25 brands in our portfolio, we bring joy to more than 50 countries, keeping a keen eye on efficiency and sustainability. We’re also passionate about maintaining a diverse, inclusive, and respectful environment where our teammates can thrive.For more information about our careers, visit www.edgewell.com/careers/

Founded in 2015

Shelton, Connecticut, USA

3.2K employees (364 in marketing)

www.edgewell.com

73% recommend to a friend

95% CEO approval