Responsibilities

• Turn the brand strategy into a joined-up programme of activity, with plans, budgets and clear measures of success
• Build the content engine: a monthly run of hero brand content, briefing in-house and agency creatives and pushing until the work is right
• Own social and community, growing organic reach and turning followers into people who actually care. You'll line manage the Social Media Manager.
• Bring the brand to life in real life through experiential, events and sponsorships
• Find the right partners (talent, causes, other brands) and turn collaborations into something that cuts through
• Lead PR with the agency, keeping the brand in the right conversations
• Look after tone of voice and identity so everything you put out is distinctive and shareable
• Hire, build and develop the team as it grows

Requirements

• At least 8 years in brand roles, including time at a DTC brand. The DTC experience is a must.
• Brand content you've led from brief to finished piece that people chose to watch and share. We'll want to see it.
• A proper playbook for growing organic social across Instagram, YouTube and LinkedIn
• Hands-on experience leading PR, experiential and partnerships
• Strong creative judgement, and the confidence to push agencies and production partners to get there
• Comfort with data: you use brand and channel metrics to decide what to do next, not just gut feel
• Line management experience, and you enjoy developing people

Preferred

• Bonus points if you've worked at a bigger brand (where you learnt the structure and rigour) and a scale-up (where you learnt to make things happen with less)

Benefits

• £65,000 to £75,000, plus share options after probation
• Hybrid working, 3 days a week in a London office
• Generous holiday, plus your birthday off
• Wellbeing platform and gym membership
• A brand with a real sustainability mission, at a stage where your work will visibly shape it