Responsibilities

• Work with the Head of Brand to deliver on our brand strategy objectives to drive growth and market share.
• Support the team in embedding brand positioning, messaging, and identity across all channels.
• Monitor and translate market trends, consumer insights, and competitive analysis into actionable brand plans.
• Own the setting, managing and reporting deliverables and KPIs
• Project management for any initiatives and activities which will support delivery of brand strategy KPIs.
• Oversee the monitoring of brand performance metrics to stakeholders including Senior Management highlighting key trends, opportunities and challenges.
• Conduct regular brand health assessments, consumer research, and competitor benchmarking to identify growth opportunities.
• Lead the end-to-end development of integrated brand marketing campaigns for personal and commercial lines.
• Support the Advertising Manager in the creation of an ATL campaign for the personal lines market.
• Ensure campaigns are aligned with brand goals, resonates with target audiences and deliver measurable results across multiple channels.

Requirements

• Extensive experience in brand management and delivering multi-channel marketing initiatives
• Demonstrated ability to align brand strategy with commercial business goals
• Strong analytical capability to interpret market research, consumer insights and performance data
• Excellent communication and presentation skills with the confidence to influence senior stakeholders
• Data-driven approach with experience tracking, analysing and optimising brand performance metrics
• Proven ability to manage multiple projects simultaneously with strong organisational skills
• Experience managing agency relationships and cross-functional stakeholders
• Strong leadership capability with experience supporting and developing others
• Familiarity with brand tracking tools, analytics platforms, and digital marketing technologies.

Preferred

• Experience within insurance or financial services
• Knowledge of Adobe Creative Suite or other creative tools
• Responsible Artificial Intelligence usage

Benefits

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days
• our Ways of Working - flexible working charter
• This role is a hybrid role, based in our Guildford or London office.