Responsibilities

• Own delivery of the Actiph Water brand plan , turning strategy into campaigns, content and activations that deliver against our commercial and brand objectives.
• Plan and execute integrated brand campaigns and always-on activity across the marketing mix, getting hands-on with delivery rather than simply managing it.
• Bring challenger thinking to the category , finding creative ways for Actiph to stand out, challenge convention and earn attention.
• Contribute to brand strategy and annual planning alongside the Marketing Director, bringing ideas, consumer insight and a strong point of view.
• Own the Actiph Water marketing budget within the agreed annual plan, tracking spend and making smart choices about where we invest.
• Measure performance and turn data into action , using results and insights to continually improve.
• Work closely with Sales and the wider team to ensure brand activity is joined up and translates into retail impact and rate of sale.
• Work with specialist freelancers, agencies and production partners where required , while retaining ownership of the output and delivery.
• Represent our brands at key consumer and trade events.

Requirements

• UK based. London preferred
• 5+ years' marketing experience, with genuine ownership of campaigns from brief through to execution, measurement and results.
• A track record of managing multiple campaigns and workstreams at pace without losing attention to detail.
• Strong creative judgement, copywriting skills and an eye for brilliant, brand-consistent execution.
• Commercially minded and comfortable using data to understand performance, identify insight and make better decisions.
• Confident working with external freelancers, agencies and production partners when required.
• A proactive, hands-on approach. You spot what needs doing and get on with it.

Preferred

• FMCG, drinks or challenger-brand experience.
• Trade and shopper marketing experience, particularly grocery or convenience retail.
• Ecomm and DTC experience, inc. Shopify, Amazon or similar.
• Brand partnerships experience.
• Consumer and trade events or activation experience.

Benefits

• bonus
• share options
• generous benefits package