Responsibilities

• Lead Sculpted’s brand evolution, ensuring strategic clarity and long-term brand strength as the brand’s guardian.
• Shape and elevate Sculpted’s brand strategy, ensuring alignment with Aimee’s vision and global business objectives.
• Lead the refinement, development, and rollout of Sculpted’s updated brand guidelines and brand heart documents,ensuring adoption across all teams and external partners.
• Conduct and interpret market, category, and consumer research to strengthen brand positioning and inform product and campaign direction.
• Act as a key stakeholder in all major brandsign‑offs, ensuring strategic consistency across channels and initiatives.
• Translate brand strategy into actionable direction for digital, retail, social, PR, and creative teams.
• Adapt the brand heart and brand story for retailer pitches, new audience introductions, and strategic presentations;leadthe creation and delivery of pitch decks.
• Lead and orchestrate the team’s delivery across all GTM and BAU activities.
• Maintain and enforce brand consistency across all products, packaging, campaigns, communications, and retail environments.
• Oversee cross‑channel brand sign‑offs(BAU and strategic), ensuring all creative, naming, and messaging reflect Sculpted’s identity.

Requirements

• Qualification in Business, Marketing, Brand Strategy, or related discipline.
• Minimum 8+years’ experience in brand management or marketing within the beauty industry, with proven experience operating at a senior level.
• Demonstrated success in developing brand strategies, leading creative direction, and delivering high-impact campaigns.
• Strong analytical capability with experience using data to inform brand decisions.
• Confidently leads the team and brand direction in fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to influence and align cross-functional teams.
• Creative thinker with strong commercial awareness and a performance-driven mindset.
• Excellent attention to detail,organisational skills, and the ability to manage multiple priorities under pressure.
• Confident presenter with experience pitching to founders, retailers, and external partners.
• Flexible, proactive, and solution-oriented, with a strong sense of ownership and leadership.