Responsibilities

• Build from scratch the ads strategy to push 6 figures/month spend into proven to convert VSLs
• End-to-end media buying strategy for Meta ads, with potential growth into Google, TikTok and native
• Campaign architecture and Business Manager / ad account structure built for high-volume, high-spend performance
• Aggressive testing velocity with rapid creative iteration and scaling in partnership with the content team
• Account health and platform compliance: maintaining strong account standing, resolving disapprovals, and managing the appeals process
• Tracking, attribution, and reporting, owning CAC, ROAS, and LTV as the numbers you live and die by
• Copy for ads at first, with the possibility of hiring copywriters later to increase ad volume

Requirements

• Multiple years scaling direct-response / performance offers at meaningful spend
• Proven track record in fast-moving DR verticals (info products, online education, business-opportunity, e-com, or similar)
• Deep, hands-on expertise structuring and managing ad accounts and BMs at scale
• Strong grasp of platform policy and how to keep accounts healthy, prevent bans all while pushing volume
• Fully self-directed: you can run the whole function without hand-holding
• Ideal candidate is an ambitious ads strategist that wants full ownership and to have a very high upside