Responsibilities

• Lead integrated Traditional and Digital PR campaigns across multiple client accounts.
• Oversee planning and execution of proactive media campaigns, thought leadership programmes and data-led Digital PR activations.
• Drive national, trade and international media coverage across client portfolios.
• Lead Digital PR initiatives designed to improve organic visibility, earn authoritative backlinks and strengthen AI search visibility.
• Oversee AI and LLM-related communications strategies, ensuring clients are positioned effectively across evolving search, discovery and AI-driven information environments.
• Monitor developments across AI platforms, large language models and search ecosystems, translating emerging opportunities into client strategies and agency best practice.
• Manage and mentor account teams, supporting development, quality control and progression.
• Work alongside creative, design and content specialists to develop campaign concepts, reports, research programmes and visual assets.
• Provide oversight across creative and design workflows to ensure campaigns are delivered cohesively and in line with client objectives.
• Oversee campaign measurement, reporting and KPI performance across Traditional and Digital PR programmes.

Requirements

• 6–8+ years’ experience within agency or in-house communications environments.
• Strong track record delivering both Traditional and Digital PR campaigns.
• Experience managing teams and developing talent.
• Strong understanding of media relations, search visibility, Digital PR and reputation management.
• Commercial awareness and confidence operating within senior client environments.
• Excellent writing, editing and strategic planning skills.
• Ability to balance multiple priorities in a fast-moving agency environment.
• Experience working with founder-led businesses, scale-ups, AI companies or high-growth brands is highly desirable.

Preferred

• Experience overseeing creative or design delivery.
• Experience working with proprietary research, white papers and thought leadership programmes.
• Understanding of AI search visibility, organic growth strategies, large language models and evolving search behaviours.
• Experience contributing to agency growth, new business pitches and service development.