Responsibilities - Managing and optimising large-scale Google Ads campaigns across Search, YouTube, Display & Performance Max - Working across multiple university partner accounts, prioritising performance and spend effectively - Driving the shift from CPL metrics to enrolment-quality outcomes - Collaborating with CRM, analytics, content, and university stakeholders to improve lead quality and conversion performance - Using data, insight, and reporting to influence decision-making and campaign strategy Requirements - strong hands-on Google Ads experience within a multi-client or agency environment - Are looking to transition into a more strategic, client-side role - Can combine technical PPC expertise with commercial thinking and stakeholder management - Enjoy working across multiple brands/accounts with differing priorities and objectives - Are comfortable presenting campaign performance to both technical and non-technical audiences Nice_to_have