Responsibilities

• You own the search strategy and results for every client, and you run the specialists who deliver it.
• Strategy. A quarterly plan for each retained account. What gets built, in what order, and why.
• Results. Rankings, clicks and AI citations per client. When they move, you know why. When they don’t, you know what to change.
• The specialists. On-page, data and development contractors take their briefs from you. You check the work before it counts as done.
• AEO. Which prompts each client appears in, why a competitor is cited when they aren't, and the fix. Passage-level structure, entity consistency, third-party presence.
• The expert seat. You present the search side on client calls and answer the hard questions in the room.
• Analysis. GSC, GA4, Ahrefs and Searchable data turned into ranked actions each month.
• You own what gets done and why.

Requirements

• Four or more years in SEO, including at least two owning strategy for retained clients. Not executing someone else's plan.
• Hands-on depth in schema, crawl analysis and on-page work. You can run Screaming Frog and know what matters in the output.
• Working knowledge of AI search. You've tracked AI citations for a client, or you can explain clearly how retrieval differs from ranking.
• Fluency in Google Search Console, GA4 and Ahrefs.
• Confidence in front of clients. Ours are barristers, doctors and wealth managers. They ask sharp questions.
• Clear written English. Your briefs go to copywriters and developers and need to be unambiguous.
• Willingness to be in the office. This role only works in the room.