Search Engine Optimisation Specialist at Defib Warehouse | Salford, UK

Defib Warehouse

Search Engine Optimisation Specialist

Salford, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the technical and content SEO stack end to end, from keyword strategy to link building, content optimization, and LLM/GEO visibility, while partnering with web and PPC/CRO teammates to drive measurable traffic and revenue.

Keyword Strategy: Own data-driven keyword research and prioritization across product lines and local markets.
Technical & Content SEO: Lead audits, fixes, and content optimization for crawlability, site health, and SERP presence.
Link Building & GEO: Manage ethical outreach and authoritative backlinks with a focus on local and LLM-driven search.

Job Description

Keyword research and data-driven strategy development.
SEO audits and actionable technical and on-page fixes.
Ethical link outreach and building authoritative backlinks.
Optimize content for organic search, local SEO, and LLM/GEO visibility.
Track, analyze, and report site health, visibility, pipeline contribution, AI referral traffic, and revenue.
Collaborate with web admin to improve site performance, structure, and crawlability.
Coordinate with agency on PPC/CRO to align efforts for best outcomes.
Analyze and report SEO metrics to translate data into actions.
Understand search algorithms, ranking factors, and current best practices.
Experience with tools: SEMrush, Google suite, WooCommerce, HubSpot, Brevo.

Defib Warehouse

All major brands of Automated External Defibrillators! We are specialists in Defibrillators and can advise you on the right Life Saving AED for you! The most competitive prices and the best service - visit our website defibwarehouse.co.uk.

Founded in 2013

Manchester, England, GBR

2 employees (1 in marketing)

Http://www.defibwarehouse.co.uk