Responsibilities

• Develop and implement customer marketing strategies focused on generating upsell and cross sell elads from Arbor schools
• Work with the Renewals team to create and deliver our Renewals Marketing programme
• Collaborate with Sales, Customer Success and Product teams to identify customer needs and translate them into effective marketing campaigns
• Create and manage targeted email marketing programmes, webinars, user groups, and other engagement activities tailored for school customers
• Analyse campaign performance and customer data to continuously improve marketing activities and customer experience
• Develop customer success stories and case studies that showcase the value of our products for schools
• Manage key marketing platforms such as Hubspot and Gainsight to support segmentation, campaign automation, and customer journey mapping
• Collaborate with the broader marketing team to ensure consistent brand messaging and voice

Requirements

• Experience in customer marketing, preferably within the education or SaaS sectors
• Strong understanding of B2B marketing principles, with an ability to create engaging campaigns that drive customer retention and product adoption
• Excellent communication skills, both written and verbal, with the ability to craft compelling customer stories and messaging
• Experience using marketing automation tools and CRM systems such as Hubspot, Salesforce, and Gainsight
• Data-driven mindset with ability to analyse campaign metrics to optimise marketing effectiveness
• Ability to work collaboratively across teams, managing multiple projects and priorities efficiently
• Strong organisational skills and attention to detail with a proactive, can-do attitude

Preferred

• Passion for education and understanding of the challenges faced by schools is highly desirable

Benefits

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
• Private Dental Insurance with Bupa
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching)
• All of our roles champion flexible working and we are happy to discuss what this means to you