Responsibilities

• Own and deliver the Retail Marketing Plans for both Kickers and Mitre across key retail partners.
• Build strong relationships with retailer marketing teams, creating account-specific plans that increase visibility and drive sell-through.
• Lead retail activations across key moments including Back to School, seasonal launches, the FA Cup and exclusive product drops.
• Bring campaigns to life across both physical retail and ecommerce, ensuring consistent and impactful brand execution.
• Work closely with Brand, Commercial and external agency partners to deliver joined-up go-to-market activity.
• Manage retail marketing projects from initial brief through to execution, balancing priorities, budgets and timelines.
• Own the retail marketing budget and work with Commercial and Finance to measure performance and demonstrate ROI.
• Brief and manage creative and external agencies across retail campaigns and activations.
• Support customer sell-ins and key retailer meetings with the Commercial team.
• Ensure retail partners receive the right product, ecommerce and campaign assets on time, while supporting commercial tools, catalogues and UK showroom execution.

Requirements

• Strong experience in retail, trade or shopper marketing, ideally within footwear, apparel, sports or a consumer-led brand.
• Proven experience delivering successful retail activations across both in-store and ecommerce channels.
• Experience building productive relationships with major retail or wholesale partners.
• Strong understanding of visual merchandising and how brands win at the point of purchase.
• Excellent project management skills, with experience coordinating multiple stakeholders, agencies and deadlines.
• Commercial awareness, with the ability to connect marketing activity to sales performance and ROI.
• Confident communication and stakeholder management skills across Brand, Commercial and external partners.
• A proactive and adaptable approach, comfortable balancing long-term planning with fast-moving retail opportunities.

Benefits

• Perks & Benefits\nWe offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme. You can find full details of our benefits and perks on our UK Benefits page.