Responsibilities

• lead the development and delivery of creative retail strategies that maximise income generation while enhancing the visitor journey.
• Alongside this, you’ll drive compelling marketing initiatives, using digital platforms, website content, and social media campaigns to grow audiences, build engagement, and showcase everything our destinations have to offer.
• This brand-new role will sit at the heart of a major transformation across our Destination Parks visitor centres , the Birmingham Wildlife and Conservation Centre , and the Kings Heath and Cofton Plant Nurseries .
• You’ll have the opportunity to reimagine visitor experiences, unlock commercial potential, and bring our spaces to life in fresh and inspiring ways.

Requirements

• substantial experience in retail management , including stock control and space optimisation
• strong financial skills , including budget management, income forecasting, and cost control
• proven ability to create reports, interpret data , and deliver presentations to senior stakeholders
• significant experience in marketing content creation and promotional activity, including social media
• excellent administrative, organisational , and numeracy skill
• ability to lead meetings and engage professionally with diverse stakeholders
• skilled in responding to complex enquiries with clarity and professionalism
• strong team player with the ability to support colleagues and service users
• ability to manage multiple tasks , prioritise effectively, and meet deadlines
• A full UK driving licence and willingness to work weekends, evenings, and public holidays when required.

Benefits

• Membership of West Midlands Pension Fund – with generous employer contributions
• Enhanced Holiday Entitlement – 30 days, increasing with length of service
• My Rewards Scheme – access to 800+ brands providing discounts and savings
• Health and wellbeing support – independent and confidential employee assistance and counselling, occupational health