Regional Brand Manager - Dolls at Mattel EMEA | Slough, UK | £47K/yr – £56K/yr

Mattel EMEA

Regional Brand Manager - Dolls

Slough, UK (Hybrid)

£47K/yr – £56K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross market activation execution and coordination, turning regional direction into market plans with strong cadence on campaign rollout, performance tracking, and commercial alignment.

Translate regional direction into market level plans and execution requirements.
Own campaign rollout, KPI tracking, and cross functional alignment with Sales, Supply Chain, and brand teams.
Highlight risks and opportunities through performance analysis to inform geographies and retailers.

Job Description

Responsibilities

Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
Lead day-to-day execution of campaigns and activations across markets or assigned scope.
Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
Maintain high standards of execution across all channels and touchpoints.
Identify and resolve execution issues in a timely manner.
Support AOP and A&P planning processes through data analysis and market inputs.
Assist in translating regional direction into market-level plans and execution requirements.
Support product selection by market and channel, including coordination of exclusives.
Maintain pricing and assortment discipline in line with global frameworks.
Contribute to initiatives that support business performance across geographies.

Requirements

Minimum 3–5+ years of experience in commercial, brand, trade, or sales strategy roles.
Experience supporting campaign execution and commercial initiatives.
Tertiary qualification in Commerce, Business, Marketing, or a related field.
Strong execution and delivery capability.
Analytical thinking with strong performance-tracking discipline.
Strong cross-functional collaboration skills.
Proactive problem-solving mindset.
High attention to detail and strong organisational skills

Benefits

Gross annual salary range of GBP 47,040 - GBP 55,860
Bonus scheme Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary, payout is determined by company and individual performance results
Paid time off 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
Cycle to work scheme
Employee assistance program Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
Contributory pension scheme
Private health insurance
Dental insurance & dental service app
Life & disability insurance
Employee discount program "Be well at Mattel"

Mattel EMEA

3.7 Glassdoor

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & FriendsTM, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.Our offerings include film and television content, gaming, music and live events.Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Mattel EMEA region is comprised of main offices in some of the liveliest, most dynamic cities in the world. Employees grow through diverse learning opportunities and enjoy a variety of benefits designed to create a healthy lifestyle, build their financial future, and enhance their work/life balance.Our purposeWe inspire wonder in the next generation to shape a brighter tomorrow. Our promiseWe create the experiences that capture kids's hearts, open their minds and unlock their potential through play.

London, England, GBR

476 employees (147 in marketing)

jobs.mattel.com

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