Regional Brand Manager Action Figures and Pre-school at Mattel EMEA | Slough, UK | £47K/yr – £59K/yr

Mattel EMEA

Regional Brand Manager Action Figures and Pre-school

Slough, UK (Hybrid)

£47K/yr – £59K/yrMid Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

campaign execution across markets is the core, with heavy cross functional coordination and data driven planning to hit brand and commercial targets across geographies; you will own the roll out from regional direction to market level execution, monitor KPI trends, and support demand planning and product selection.

Campaign execution across markets: translate strategy into market plans and activations, coordinating with media, PR, and sales.
Performance tracking and planning: support AOP/A&P with data inputs and monitor KPIs like sales, sell-through, and promo effectiveness.
Market leadership: liaise with smaller markets, manage product selection, pricing discipline, and cross-functional alignment between Commercial, Sales, and Supply Chain.

Job Description

Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
Lead day-to-day execution of campaigns and activations across markets or assigned scope.
Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
Maintain high standards of execution across all channels and touchpoints.
Identify and resolve execution issues in a timely manner.
Support AOP and A&P planning processes through data analysis and market inputs.
Assist in translating regional direction into market-level plans and execution requirements.
Support product selection by market and channel, including coordination of exclusives.
Maintain pricing and assortment discipline in line with global frameworks.
Contribute to initiatives that support business performance across geographies.

Mattel EMEA

3.7 Glassdoor

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & FriendsTM, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.Our offerings include film and television content, gaming, music and live events.Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Mattel EMEA region is comprised of main offices in some of the liveliest, most dynamic cities in the world. Employees grow through diverse learning opportunities and enjoy a variety of benefits designed to create a healthy lifestyle, build their financial future, and enhance their work/life balance.Our purposeWe inspire wonder in the next generation to shape a brighter tomorrow. Our promiseWe create the experiences that capture kids's hearts, open their minds and unlock their potential through play.

London, England, GBR

476 employees (147 in marketing)

jobs.mattel.com

62% recommend to a friend

74% CEO approval