Responsibilities

• Google Ads account setup in OUR account — brand campaign, generic campaign (e.g. ‘serviced apartments Canary Wharf’), and retargeting
• Conversion tracking connected to our booking engine (Guesty)
• Retargeting audience setup for website visitors
• Google Business Profile setup and optimisation for our brands/locations — categories, photos, services, review strategy, posting template
• Technical on-page SEO for our new website: page titles, meta descriptions, heading structure, accommodation schema markup, page speed recommendations
• Keyword map for our neighbourhoods (e.g. ‘short stay apartments Poplar’) and a location landing page template our content team will replicate per area
• Internal linking and site structure recommendations
• A written playbook/SOP covering: campaign structure, negative keywords, bid strategy, weekly ads optimisation checklist, monthly SEO checklist, and the landing page content template
• One 60-minute handover call

Requirements

• a hospitality or STR/hotel account you’ve run
• the ROAS or cost-per-booking you achieved
• one local SEO result you’ve delivered (map pack ranking, GBP growth)
• one thing you’d do differently for a small London portfolio vs a hotel chain

Benefits

• Work from home