Product Marketing Lead - EMEA
London, UK (Hybrid)
Posted 3 weeks ago
Job Summary
Lead regional GTM for EMEA at Vanta, shaping messaging, campaigns, product launches, and pricing in collaboration with demand generation, sales, CS, and product teams. Own customer insights, competitive analysis, and content strategy across the customer journey to drive growth and market fit.
- Define and execute GTM strategy for EMEA
- Develop localized messaging and campaigns with cross-functional teams
- Align product, pricing, and content to accelerate growth in EMEA
Job Description
Responsibilities
- Define and manage go-to-market (GTM) strategy for Vanta’s business in EMEA tailored to the unique opportunities across the EMEA region
- Develop tailored messaging and positioning for EMEA based on market research and customer insights
- Partner with our EMEA growth team on the development and execution of targeted marketing campaigns, including tailored messaging and content that effectively engage local audiences and drive business objectives
- Plan and execute large product launches (including GTM enablement of sales and customer success), report back on performance, and optimize our launch processes for scale
- Author compelling content for each stage of the customer journey, from blog posts to sales collateral
- Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall EMEA marketing strategy
- Partner closely with the EMEA team at Vanta – including demand gen, sales, customer success, and product—to help achieve our objectives in the market
- Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success
- Be a strong customer champion, creative marketer, and problem solver
Requirements
- Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS
- Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
- Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users
- Find delight in understanding how things work and then explaining your newfound knowledge to others
- Must be based on London or Dublin, this role will be hybrid in-office
- Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.
Benefits
- Industry-competitive salary and equity
- 100% covered medical, dental, and vision benefits with dependents coverage
- 16 weeks paid Parental Leave for all new parents Health & wellness stipend
- Remote workspace, internet, and mobile phone stipend
- Commuter benefits for team members who attend the office
- Pension matching
- 25 days of Annual Leave per year and unlimited sick time
- 8 company-paid holidays
- Virtual team building activities, lunch and learns, and other company-wide events!
- Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney
Vanta
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
