Responsibilities

• Research emerging products, messages, gifting angles, audiences, and trends across TikTok Shop, Meta, competitors, and the broader market
• Identify products and concepts showing early signs of demand
• Analyze existing Hope Rings winners to understand what is working and why
• Review Meta Ads Manager data to identify winning products, audiences, hooks, messaging, and creative patterns
• Conduct deep TikTok Shop research to uncover products and concepts gaining traction
• Research competitors and adjacent brands for new opportunities
• Develop new product concepts based on proven customer desires and buying behavior
• Determine the positioning, recipient, emotional angle, message, and marketing hypothesis behind each launch
• Develop and execute product message cards in Canva, translating customer insights and emotional positioning into concise, compelling copy
• Build clear, comprehensive Product Launch Briefs that our creative and execution teams can immediately act on

Requirements

• Performance Marketing Literacy
• TikTok Shop Experience
• Strong Research Instincts
• Commercial Judgment
• Consumer Psychology & Creative Instinct
• Basic Canva Proficiency
• Exceptional Attention to Detail
• Speed Without Sloppiness

Preferred

• You're naturally growth-minded.
• You're competitive with yourself.
• You love discovering things before everyone else does.
• You can spend hours researching something because you genuinely want to understand it.
• You care about the outcome of your work, not just completing a checklist.
• You'd rather have ownership than be micromanaged.
• You're comfortable being given a goal and figuring out the best way to reach it.
• And the idea of helping build a product engine that launches 365 products a year sounds exciting rather than overwhelming.