Responsibilities

• Lead strategic PR and social programmes that are creative, culturally relevant, and commercially effective.
• Identify opportunities in media, influencer marketing, and AI-enabled communications.
• Support development and sell-in of larger, more ambitious campaign ideas.
• Champion best practices across PR, social media and earned media.
• Serve as trusted advisor to key clients, steering senior-level conversations and ensuring exceptional service.

Requirements

• Significant senior PR leadership experience in an agency environment or a relevant in-house communications position.
• A strong track record of developing and delivering successful PR and communications strategies.
• Experience leading and developing high-performing teams.
• Excellent client relationship and stakeholder management skills.
• Commercial awareness and experience contributing to business growth.
• Strong understanding of the evolving relationship between PR, social media, influencer marketing and AI.
• Confidence presenting to senior clients and leading strategic conversations.
• A collaborative, pragmatic and solutions-focused approach.

Preferred

• Experience within cycling, outdoor, sports, lifestyle or enthusiast sectors.
• A genuine passion for cycling, endurance sport or the active lifestyle market.

Benefits