Responsibilities

• Client relationship management: Serve as a key point of contact, provide regular updates, and build strong, trusted relationships with B2B clients.
• PR strategy and execution: Contribute to and execute PR campaign plans aligned with client business goals and target audiences.
• Media relations: Develop pitch ideas, build and maintain media lists, draft and execute pitches to relevant B2B trade publications, and foster strong journalist relationships.
• Content creation & management: Support the creation of press releases, articles, blog posts, social media content, award entries, and speaker submissions for clients.
• Campaign management: Manage the day-to-day execution of PR and comms plans, ensuring all activities are delivered on time and within budget.
• Reporting & analysis: Track key performance indicators (KPIs), monitor media coverage, and create comprehensive reports on campaign success and results.
• New business support: Contribute to pitching for new business opportunities and identify upsell opportunities within existing accounts.

Requirements

• A strong understanding of the B2B sector, especially construction, engineering and professional services.
• The ability to develop and implement strategic PR plans that align with business objectives.
• Excellent written and verbal communication skills for client interactions, pitching, and content creation.
• A solid understanding of media tools and experience building and maintaining media contact networks.
• Proficiency in writing various forms of content and ability to brief and edit external or internal copywriters.
• Ability to track metrics, analyse data, and provide data-led recommendations for improvement.
• Strong rapport-building skills, excellent time management to meet tight deadlines, and a proactive, confident attitude.