Responsibilities

• Finding PR opportunities inside scandiweb (e.g., projects, client work, internal discussions, product development, research, technical achievements, market changes, etc)
• Turning complex or seemingly ordinary topics into stories worth sharing with a strong headline, tension, consequence, and reason for people to care;
• Developing creative PR campaigns and stunts and making people speak about it;
• Creating real newsworthy moments when a strong story does not yet exist, rather than just waiting for them to appear;
• Building several media angles around the same core event for different audiences;
• Researching journalists, editors, newsletter writers, podcasters, creators, analysts, and industry communities that are relevant to each story;
• Preparing personalized pitches and reaching out directly through email, social media, calls, introductions, events, and other appropriate channels;
• Building long-term relationships with media professionals by understanding what they cover and bringing them useful, timely, and credible stories;
• Coordinating interviews, expert comments, supporting data, visuals, demonstrations, customer evidence, and spokesperson preparation;
• Working with content, design, video, data, and development teams to create the materials needed to prove and distribute a story;

Requirements

• We welcome previous experience in PR, journalism, communications, creative agencies, content, startups, or growth marketing.
• You should be able to demonstrate that you have previously attracted attention, earned coverage, built an audience, or created public interest around an idea.
• Strong news judgment and the ability to understand why one story gets covered while another is ignored.
• The ability to find a compelling angle in technical, commercial, or otherwise ordinary information.
• Excellent headline, pitch, and short-form writing skills.
• Confident written and spoken English, as you will be working with international media and clients.
• The ability to understand technical and business topics and explain them in simple language.
• A proactive attitude and willingness to contact people directly rather than waiting for inbound interest.
• Persistence when pitches are ignored, rejected, or require several attempts before receiving a response.
• Comfort working with incomplete information and developing a campaign while the underlying project is still evolving.

Preferred

• Existing relationships with journalists, editors, creators, or industry media will be considered an advantage.
• Experience in eCommerce or technology will also be considered an advantage.

Benefits

• - Monthly salary of 3200-3800 EUR NET, depending on experience and execution level.
• - Opportunity to gain stock options within the company
• - Support for hardware upgrades;
• - Core health insurance coverage and sports bonuses;
• - A diverse multinational team of experts to learn from;
• - Legendary online and onsite events to celebrate our success together.