Lead European PR and marketing initiatives, aligning with COS’s global brand, coordinating events and campaigns to drive year-over-year KPI growth.

• Responsibilities: Lead and execute PR and marketing strategies across Europe, ensuring alignment with COS global brand positioning and seasonal campaigns. Supporting store & concession openings, collection awareness & hype, in addition to coordinating European attendance and YoY growth in KPIs on global brand campaigns and global brand events.
• Responsibilities: Manage European press relations via strong relationships with key media, stylists and opinion formers to drive consistent, high-quality coverage in collaboration with our PR Agencies.
• Responsibilities: Set and deliver goals/KPIs for press and influencer channels. Working in collaboration with PR agencies to secure strategy, actions and subsequent delivery + analysis of KPIs on a monthly, quarterly, and annual basis.
• Responsibilities: Plan and deliver events, across store openings, press days, gifting suites and brand activations to elevate awareness and engagement.
• Responsibilities: Budget management across multiple channels including invoicing and end-to-end payment process.
• Responsibilities: Create a people first working environment taking actions based on feedback, employee dialogues, and employee survey results.

• Requirements: Agency management: Proven experience in managing PR agencies is a must, production agencies a bonus.
• Requirements: Experience in track and analyse campaign and activation performance providing clear reporting and actionable insights to optimise future activity.
• Requirements: Stakeholder management: Proven experience in cross-functional collaboration and senior and peer stakeholder management, ensuring clear communication, and efficient execution.
• Requirements: Leadership: Proven experience in leading a multi-specialism team within the brand and communications environment.

• Nice_to_have: production agencies a bonus.

• Benefits: We offer all our employees attractive benefits with extensive development opportunities around the globe.
• Benefits: All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online.
• Benefits: In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
• Benefits: - 25 days holiday
• Benefits: - Discounts on everyday brands and leisure activities
• Benefits: - Retail Trust membership
• Benefits: - Pension scheme
• Benefits: - Discounted gym membership
• Benefits: - Cycle to work scheme