PR and Communications Officer

Horsham, West Sussex, UK (Hybrid)

£35K/yr – £42K/yrEntry LevelFull time

Posted 4 days ago

Job Summary

Own and lead the media relations lifecycle for RSPCA Assured, shaping stories and press materials, driving proactive outreach, managing reputational risk, and reporting on impact across collaborations with farming members and internal teams.

  • Lead story pipeline and press materials
  • Build media relationships and monitor impact

Job Description

Responsibilities

  • Research, build and maintain a pipeline of rich stories and multimedia assets
  • Write press releases, opinion pieces, thought-leadership features, Q&As and briefings tailored for trade and consumer outlets
  • Pitch stories to journalists, forge strong media relationships and project lead PR initiatives
  • Monitor the daily news agenda, evaluate potential reputational risks, exercise sound professional judgement and handle reactive enquiries effectively
  • Build strong relationships with our farming members, share their stories and shape our storytelling library
  • Work in collaboration with teams across RSPCA Assured to align messaging, evaluate coverage impact and support overall organisational goals
  • Maintain media records, carry out daily monitoring and produce performance reports to evaluate campaign impact and engagement metrics

Requirements

  • Proven experience in a PR, press office, or journalism role, with a proven track record of securing positive media coverage
  • Exceptional copywriting skills, with keen attention to detail and the skill to translate complex or technical agricultural information into accessible, engaging narratives
  • A strong understanding of media needs, tight deadlines and how to navigate reputational risks
  • A proven ability to build strong working relationships with diverse stakeholders - from farmers to journalists
  • A full, clean driving licence and the willingness to travel for field-based story gathering.
  • Successful candidates for certain RSPCA roles will need to undergo a Disclosure and Barring Service (DBS) check
  • Applicants must have the legal right to work in the UK - We are unable to sponsor visas at RSPCA & RSPCA Assured
RSPCA Assured­ logo

RSPCA Assured­

RSPCA Assured is the RSPCA's farm animal welfare assurance scheme and ethical food label. A wholly-owned subsidiary, the scheme is a charity and not-for-profit.How does RSPCA Assured work?We assess hatcheries, farms, hauliers and abattoirs to RSPCA welfare standards to ensure that farm animals have been well cared for throughout their lives. The standards cover health and diet to environment and care. There are standards for pigs, laying hens, broilers, turkey, duck, dairy cattle, beef cattle, sheep, salmon and trout.Our experienced team of RSPCA Assured assessors carry out annual assessments and independent monitoring visits are undertaken by RSPCA farm livestock officers.Our certification is farm to fork so we also carry out stringent supply chain audits supported by Lloyd's Register, NSF and BRC.What are the benefits of RSPCA Assured membership?- The RSPCA Assured mark makes it easy for customers to recognise products from animals that have had a better life.- Our assurance differentiates your product and adds value to your business, which could help you get a better margin.- The RSPCA Assured brand has 59% recognition - it is an easy-to-spot label from a recognisable brand meaning more people will choose these products.- It is the only farm assurance scheme in the UK dedicated solely to improving farm animal welfare and the only scheme that uses higher welfare standards written by the RSPCA to help achieve this aim.- Farming to RSPCA welfare standards has been shown to lead to healthier animals.- Members report lower mortality and better quality products. They also tell us that operating to RSPCA welfare standards has improved their working environment and job satisfaction.The RSPCA Assured name and mark can only be used for sales and marketing purposes subject to membership by producers and the supply chain, full traceability, artwork approval and the payment of a levy.Charity Registered in England & Wales (1059879) and Scotland (SCO38199)

Founded in 1994
Horsham, England, GBR
75 employees (10 in marketing)

Salaries

Posted range

£35K/yr – £42K/yr

Taken straight from the job posting.

See all RSPCA Assured­ salaries

Marketing Team

Marketing Team Size
10 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
18.4K
Monthly Google Ads Budget
$16
Traffic Source Mix
Search
41.2%
Direct
53.9%
Referral
3.4%
Social
1.6%

Headcount Trend

Current headcount: ~75
RSPCA Assured­ logo

PR and Communications Officer

RSPCA Assured­ · Horsham, West Sussex, UK · Hybrid