Responsibilities

• Creating, managing and optimising paid advertising campaigns across platforms including Google Ads, Microsoft Ads, Criteo, Amazon Ads and paid social channels.
• Managing campaign types such as Search, Shopping, Performance Max, Demand Gen, Display, Remarketing, Sponsored Products, Sponsored Brands and Sponsored Display.
• Supporting the day-to-day management of Amazon PPC campaigns, including keyword targeting, product targeting, bid optimisation, budget control, search term analysis and ACoS/ROAS performance monitoring.
• Conducting keyword research, search term analysis, competitor research and audience analysis to identify growth opportunities.
• Monitoring key performance metrics including CTR, CPC, conversion rate, CPA, ROAS, revenue, impression share, ACoS, TACoS and campaign profitability.
• Building and maintaining custom performance reports and dashboards to track paid media results across brands, products, channels and campaigns.
• Supporting deeper analysis such as cohort analysis, customer behaviour analysis, seasonal performance trends, repeat purchase behaviour and campaign-level profitability analysis.
• Working with data from platforms such as Google Analytics 4, Google Ads, Microsoft Ads, Amazon Ads, Looker Studio and internal reporting tools to identify trends and make actionable recommendations.
• Working closely with marketing teams to ensure campaigns are aligned with product availability, pricing, promotions, margins and seasonal priorities.
• Supporting the optimisation of product feeds for Google Shopping, Microsoft Shopping, Facebook catalogue, Criteo and Amazon advertising.

Requirements

• A degree in Marketing, Business, Data, Ecommerce, Digital Marketing or a related field, or equivalent practical experience.
• Experience managing PPC campaigns across platforms such as Google Ads and Microsoft Ads.
• Knowledge or hands-on experience with Amazon Ads, especially Sponsored Products, Sponsored Brands, Sponsored Display, keyword targeting, product targeting, ACoS and ROAS optimisation.
• Strong understanding of ecommerce PPC, including Search, Shopping and Performance Max campaigns, with additional experience in lead generation PPC considered a plus.
• Good working knowledge of analytics and reporting tools such as Google Analytics 4, Looker Studio, Google Ads reports, Microsoft Ads reports and Amazon Ads reporting.
• Ability to build custom reports and dashboards that clearly show performance by channel, campaign, product category, brand and customer segment.
• Understanding of cohort analysis, customer retention, repeat purchase behaviour, customer lifetime value and how these insights can support paid media decision-making is desirable.
• Strong analytical skills with the ability to interpret data, identify trends and turn insights into clear actions.
• A commercial mindset, with an understanding of revenue, ROAS, CPA, margin, profitability and budget efficiency.
• Good attention to detail, especially when working with campaign structures, budgets, product feeds, tracking and reporting.

Benefits

• Company pension
• Employee discount
• Free parking
• On-site parking