Responsibilities

• Develop and own the overarching marketing strategy across the portfolio.
• Translate business objectives into clear marketing priorities, growth plans and measurable targets.
• Identify the strongest growth opportunities across brands, products, markets and customer segments.
• Determine where marketing investment should increase, decrease or stop based on performance and commercial potential.
• Ensure individual brand strategies align with wider portfolio objectives without unnecessary duplication.
• Support the Founder and COO in evaluating new offers, markets, partnerships and acquisition opportunities from a marketing perspective.
• Maintain a clear view of the portfolio marketing roadmap, major launches, campaigns and strategic priorities.
• Own marketing performance against commercial outcomes, including Revenue
• Lead generation
• Customer acquisition

Requirements

• Significant experience in a CMO, Marketing Director, VP Marketing, Head of Growth or equivalent senior role.
• Strong experience in digital-first, direct-to-consumer, education, coaching, subscription, SaaS, information products or similarly performance-led environments.
• Demonstrable responsibility for revenue-generating marketing strategies.
• Strong understanding of paid acquisition, funnels, CRM, lifecycle marketing and conversion optimisation.
• Experience managing significant marketing budgets and making investment decisions based on ROI.
• Strong knowledge of customer acquisition economics, including CAC, LTV, ROAS and conversion.
• Experience leading multi-disciplinary marketing teams.
• Strong analytical and commercial capability.
• Experience managing external agencies, freelancers and specialist partners.
• Strong understanding of brand positioning and customer messaging.

Preferred

• Experience working across multiple businesses or brands simultaneously would be highly advantageous.