Responsibilities

• Co-build the local trade marketing strategy for the market, in line with the regional marketing strategy and global guidelines, ensuring full coherency with brand image and global plans, allocating Advertising & Promotion budget intelligently to meet defined image, impact, sales and profitability targets.
• Engage in client meetings with retail partners to present and negotiate win-win trade plans, ensuring alignment on vision, execution and expected outcomes.
• Craft local go-to-market for product launches, orchestrating all marketing initiatives including promotional campaigns, pop-ups and in-store events from initial concept to final execution.
• Ensure flawless in-store execution across our network, maintaining highest standards of excellence for all POS doors (visual merchandising updates, planogram creation, maintenance…) and E-commerce sites (brand pages, product listings, assortments)
• Adept in product management, you will drive the creation and installation of new personalized retail spaces with key stakeholders (retailer clients, interior design, sales teams…) elevating brand image, enhancing customer in-store experience and meeting business needs.
• Adapt and implement visual merchandising guidelines (planograms, scenography…) elevating brand image and ensuring efficient product portfolio coherency.
• Working with local PR agencies to create a full 360 PR calendar in line international guideline, while identifying market-specific local opportunities tailored to the UK market, to achieve clearly defined print, digital and social EMV targets
• Drive systematic seeding to press and influencers in order to achieve growth in ranking amongst industry reports
• Meeting journalists to foster and nourish relationships to drive organic editorial content
• Pilot print and social media partnerships to drive brand desirability and growth

Requirements

• With a bachelor’s or master’s degree in marketing, or related field, you have at least 5 years of experience in a similar role, preferably within the luxury or beauty industry, with direct interaction with retail partners.
• Previous experience in the UK market is an asset.
• Fluency in English is required; any other language is considered as an asset.
• Proficient in Microsoft Office, PowerPoint, and Excel.

Preferred

• any other language is considered as an asset.
• Data-driven and results-oriented, you excel in analyzing marketing performance, making strategic recommendations, and optimizing campaigns to drive brand growth.
• Proactive, solution-driven, and thrive in a fast-paced environment where you can manage multiple projects simultaneously.