3 months ago
Manager, Performance Marketing
The Hillman Group, Inc.
Cincinnati, OH (On-site)Full time
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Manager, Performance Marketing
Cincinnati, OH (On-site)
Salary Not AvailableSenior Level6+ years expFull time
Posted 3 months ago
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Job Summary
Drive a multi-channel growth program by leading paid media, SEO, and website/email operations to connect spend with business outcomes.
- Must-have: 6+ years in performance marketing or omnichannel roles with proven ROI results.
- Standout: Leadership of a website/email specialist and cross-functional governance across channels.
Job Description
Responsibilities
- Team Leadership
- Directly manage website/email specialist(s) — providing clear direction, regular 1:1s, and structured development.
- Establish meeting cadences, documentation standards, and cross-functional communication norms.
- Identify knowledge gaps and single points of failure within the team and proactively build redundancy into processes.
- Paid Digital Advertising
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, and TikTok with a focus on efficiency and measurable ROI.
- Own channel-level budgeting, audience strategy, and creative testing frameworks.
- Build and maintain cross-channel performance reporting that connects spend to business outcomes.
- SEO
- Own SEO strategy and execution in partnership with direct report.
- Collaborate with the website/email specialist to ensure SEO is integrated into web and content workflows.
- Establish a single, coherent SEO roadmap with consistent reporting and measurable improvement in organic visibility.
- Website & Email
- Oversee Shopify-based web presence in partnership with your direct report, ensuring site health, UX, and conversion performance.
- Provide strategy and support for email marketing operations.
- Establish governance and prioritization for web and email requests across the broader team.
- Brand Activations
- Partner with internal stakeholders to commercialize products through integrated marketing activations.
- Coordinate across paid, owned, and earned channels to ensure cohesive go-to-market execution.
- Develop measurement frameworks that tie activation investment to business outcomes.What’s more? (Note: kept as original phrasing) — Develop measurement frameworks that tie activation investment to business outcomes.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- 6+ years of experience in performance marketing, digital advertising, or omnichannel marketing.
- 2+ years of management or leadership experience.
- Hands-on experience with Google Ads and Meta Ads Manager, with demonstrable campaign performance results.
- Experience managing multiple email platforms (HubSpot, Mailchimp, or Salesforce Marketing Cloud) preferred.
- Background in consumer hardware, home improvement, or the home improvement retail channel preferred.
- Experience with TikTok Ads and emerging paid social platforms preferred.
Preferred
- Experience with TikTok Ads and emerging paid social platforms preferred.
- Background in consumer hardware, home improvement, or the home improvement retail channel preferred.
The Hillman Group, Inc.
The Hillman Group, Inc. is an electrical/electronic manufacturing company based out of 10590 Hamilton Avenue, Cincinnati, Ohio, United States.
Headcount Trend
Current headcount: ~117
Marketing Team
Marketing Team Size
5 (4% of company)
Median Career Experience
21.5 years
Median Tenure
13.2 years
