Responsibilities

• Own the lead-generation strategy and day-to-day management of Google Ads and Meta Ads across Perfect Group brands.
• Control substantial budgets by brand and channel, maintaining disciplined pacing and clear accountability.
• Identify waste and recommend how budget should be allocated across brands using commercial evidence.
• Develop campaigns around each brand's customers, products, locations, service areas, showrooms and growth priorities.
• Use lead quality, home visits, orders and revenue to inform optimisation decisions for each brand.
• Establish consistent group standards for conversion tracking, campaign naming, UTMs, call tracking and CRM feedback.
• Own CRO testing across adverts, landing pages, forms, booking journeys, copy, offers and calls to action.
• Use e-commerce experience to help identify and assess future direct-to-consumer opportunities.
• Provide clear weekly reporting by brand and practical monthly recommendations across the portfolio.

Requirements

• At least four years of recent hands-on Google Ads and Meta Ads experience.
• A strong lead-generation background with evidence of improving qualified volume, acquisition cost and commercial results.
• Proven experience personally controlling large paid-media budgets, including pacing, forecasting, allocation and accountable optimisation decisions.
• Demonstrable CRO experience across landing pages, forms, booking journeys and structured testing.
• Practical e-commerce experience that can support future opportunity development.
• Working knowledge of GA4, conversion tracking, tagging and attribution.
• Confidence using platform, website and CRM data to guide budgets and optimisation.
• Strong analytical skills, attention to detail and clear communication.

Preferred

• Experience with multi-brand or multi-location lead generation, call tracking, offline conversions, product feeds, shopping campaigns or home-improvement and showroom businesses would be useful.