Responsibilities

• Develop and oversee overall digital acquisition strategy working with the wider team to deliver and exceed our goals
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC, deciding where best to invest the overall budget
• Taking ownership of App Store advertising for Cuvva, defining the strategy and looking at ways to improve and optimise our existing activity
• Develop and oversee our digital creative testing ensuring we are constantly iterating our messaging and driving improvement
• Work with the data science team to drive customer insight to create a test and learn process that optimises funnel campaigns, leading to better business outcomes
• Own our Paid Social, Search and Display Strategies
• Identify and own tests on new channels which could drive growth, proving these out through managed tests before rolling successful ones into BAU
• Managing our ASO Strategy looking for ways to improve conversion through both the App Store and Play Store
• Manage Web-App Reporting driving both landing page improvements and through the funnel optimisation
• Work with our Data Science team to further understand performance and implement their models into our campaign activity
• Ensuring tracking and performance monitoring is accurate and optimised
• Reporting on weekly data, trends and reasons for/ solutions to the wider Marketing team