Head of Performance Marketing
OnBuy
Bournemouth, Bournemouth, Christchurch and Poole, UK (Remote)
£100K/yr - £120K/yrIn-houseFull-timeSenior level
1 day ago
Performance Marketing Manager
UK
Salary Not AvailableMid LevelFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and evolve the measurement driven paid media program, aligning tracking, analytics, and AI-enabled search experiences to lift ROI across channels.
- Growth Infrastructure: Define and own digital tracking frameworks and tagging with GA4, GSC, and GTM.
- Performance Analytics: Analyze cross-channel campaigns and ROI, turning data into concrete optimisations.
- Cross-Team Execution: Align paid activity with on-site UX and SEO, report to stakeholders, and scale with global training.
Job Description
Responsibilities
- Defining and implementing digital tracking frameworks
- Analyzing campaign performance across channels, including PPC, display, search and paid/organic social
- Using data and insights to continuously optimise campaigns and improve ROI
- Monitoring website performance using tools such as Google Analytics and reporting on trends and lead acquisition
- Producing weekly, monthly and quarterly performance reports for stakeholders
- Working closely with website and organic teams to ensure alignment between paid activity, on-site experience and SEO performance, driving a cohesive and integrated digital strategy across all channels
- Collaborating with the wider marketing team to align digital activity with overall business goals
- Supporting and training global counterparts as the programme expands
- Managing tags and tracking via tools such as GA4, GSC and GTM
- Evolving paid media strategies to align with AI-driven search experiences, including Google Gemini and Generative Engine Optimisation (GEO)
Requirements
- experience in digital marketing, lead generation or marketing analytics
- confident working with data, turning insights into actionable improvements
- strong knowledge of digital channels and performance marketing
- experience with tools such as GA4, GSC and GTM
- experience using CRM systems such as Salesforce and lead management tools
- strong analytical skills and attention to detail
- confident communicator, able to collaborate across teams and influence stakeholders
- self-motivated, organised and able to manage multiple priorities
Benefits
- 33 days’ holiday
- Access to our company pension
- Onsite gym
- In-house doctor
- Dentist and visiting optician
- ULEV car scheme
- JCB Rewards Hub discounts with high street retailers
- Cycle to Work Scheme
JCB
JCB is one of the largest privately owned engineering and manufacturing companies in the UK and the World's third largest manufacturer of construction machinery. With a global presence and manufacturing facilities on 4 continents, we employ over 15,000 people worldwide and produce over 300 different products.With a trusted brand that is synonymous with world class innovation. Our team design and build machines for hard work and reliability, using only the most advanced technology and techniques. We produce a broad spectrum of machines from 800kg to nearly 50 tonnes for markets including traditional construction through to defence, waste recycling and agriculture. JCB's success is built upon constant customer focus and innovation in everything we do. Always looking for a better way.
