Responsibilities

• Build, launch, and optimise paid campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Reddit and LinkedIn - with potential to expand further across other channels.
• Collaborate with the Content, Design, Video and Influencer teams to create cut-through and compelling creatives for our key audience segments and channels.
• Manage budgets on a daily basis, reallocating spend toward highest-performing campaigns in real time
• Set up and maintain campaign structures, audience segments, bidding strategies, and tracking
• Own channel-level reporting — build dashboards, monitor KPIs (CAC, ROAS, LTV:CAC, CVR), and surface actionable insights
• Design and run structured A/B tests across creatives, audiences, landing pages, and bidding approaches
• Work with the Marketing Analyst to identify conversion funnel drop-offs, assess campaign effectiveness and drive insights to further refine spend, targeting and messaging
• Identify and pilot new acquisition channels, evaluating CAC and scalability
• Collaborate with the brand and content teams to align paid creative with organic messaging and seasonal moments
• Present performance updates and recommendations to senior stakeholders regularly

Requirements

• 3+ years experience in performance marketing brand-side or agency, with a proven track record of managing significant paid budgets
• Preferably experience working within the fintech industry, marketplace or high-growth startup
• Deep platform / channel marketing expertise - you understand campaign types, auction dynamics, targeting capabilities, and algorithm behaviours
• Strong analytical skills - you have a passion for digging into the data and understand what is working, what isn’t, and why
• A keen eye for marketing design and strong appetite for testing and experimenting with new creative ideas outside of the box
• Ability to demonstrate experience on how you have leveraged AI to streamline or evolve your work processes
• Solid grasp of attribution models and the limitations of platform-reported data
• A test and learn, curious mindset
• Strong presentation, organisational and communication skills
• Highly proactive with a willingness and ability to get hands dirty, to speak up and to always ask why

Preferred

Benefits

• Hybrid working with 1–2 days a week in our central London office
• Option to work remotely from anywhere for up to 3 months per year
• A flat structure, open culture, and real autonomy