Responsibilities

• Own strategy, budget allocation and continuous optimisation of paid search (Google Ads, Microsoft Ads) across a multi-category product range.
• Set and manage target ROI by product category, continuously reallocating spend towards the highest-margin, highest-return activity.
• Build and refine bidding strategies, campaign structures, and audience/keyword targeting to reduce wasted spend.
• Partner with analytics/BI to ensure accurate conversion tracking, attribution and reporting of true marketing contribution (not just platform-reported conversions).
• Develop instantprint's approach to visibility in AI-driven search and answer engines (e.g. ChatGPT, Google AI Overviews), ensuring our products and content are structured to be found, cited and recommended.
• Audit and improve how our site and content are understood by AI crawlers and large language models, working with web/dev teams on structured data, content clarity and technical accessibility.
• Stay ahead of how customers' search and discovery behaviour is shifting, and adapt strategy accordingly.
• Work with web and product teams to fix SEO crawlability, indexation and structured data issues, and to improve page experience and rankings.
• Work with the eCommerce & Marketing teams to set the organic search strategy and roadmap, covering technical SEO, on-page optimisation, content and site structure.
• Identify, pitch and test new acquisition channels (e.g. social, affiliate, marketplaces, retail media, AI-driven ad platforms) with a clear, ROI-led test-and-learn framework.

Requirements

• Proven experience managing paid search at a meaningful budget/scale, with a track record of improving ROI over time.
• Curiosity and early hands-on experience (or strong appetite to build expertise) in GEO / AI search visibility — this is a fast-moving space and we don’t expect a finished expert, but we do expect genuine interest and a fast learning curve.
• Solid working knowledge of technical SEO fundamentals and experience briefing or working alongside development teams.
• A test-and-learn mindset: comfortable proposing new channels, setting up rigorous tests, and being disciplined about killing what doesn’t work.
• Strong commercial and analytical skills — confident working with data, attribution models and channel-level P&L, not just platform dashboards.
• Experience in ecommerce, ideally in a considered-purchase or configurator-style buying journey (multi-category retail, print, manufacturing or similar is a plus).
• Excellent stakeholder management — able to make the case for budget and channel decisions clearly to non-marketing colleagues.