Responsibilities

• Oversee always-on acquisition activity for Railcards and National Rail 2FOR1 offers, ensuring campaigns maximise return on investment and contribute to business growth.
• Act as the day-to-day lead for our media agency, ensuring campaigns are delivered effectively across Paid Search, Paid Social, Display and Affiliate channels, with a focus on continuous optimisation and delivering measurable results.
• Analyse campaign and website performance data, identifying trends, opportunities and actionable insights to improve future activity.
• Produce performance reporting using agency data and internal analytics tools, translating complex information into clear recommendations for stakeholders.
• Own performance marketing budgets and results, working closely with agency partners and internal teams to drive continual improvement and deliver against agreed KPIs.
• Work with agencies to define media plans from briefing to delivery, providing direction on tactical optimisations.
• Stakeholder management: communicate effectively and frequently with multiple stakeholders, including media agencies, marketing teams internally and externally and suppliers.
• Measure, monitor and report marketing results and impact with insightful key learnings.
• GA4 experience is advantageous but not essential.
• Strong understanding of metrics CPA, conversion rate, ROAS, CTR and revenue contribution, with the ability to assess channel performance and recommend improvements.

Requirements

• Self-motivated with proven experience of media agency management and a working knowledge and understanding of Paid Search, Paid Social, Display and Affiliate Marketing.
• It is essential you can demonstrate experience or competence of developing, implementing and evaluating performance marketing plans, delivering to agreed objectives.
• Work with agencies to define media plans from briefing to delivery, providing direction on tactical optimisations.
• Stakeholder management: communicate effectively and frequently with multiple stakeholders, including media agencies, marketing teams internally and externally and suppliers.
• Measure, monitor and report marketing results and impact with insightful key learnings.
• Experience of Google Analytics (GA4) or other digital analytics platforms would be advantageous but is not essential.
• Strong understanding of performance marketing metrics including CPA, conversion rate, ROAS, CTR and revenue contribution, with the ability to assess channel performance and recommend improvements.

Benefits

• 75% discount on rail travel (for work and leisure), plus international rail discounts
• 30 Days annual leave (plus buy/sell options and additional leave for key life events)
• Two Personal Development Days are granted to employees annually
• Interest-free Season Ticket Loan for commuting costs
• Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
• Pension scheme – up to 8.64% employer contribution
• Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
• Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks
• Flexible working arrangements available