Responsibilities

• Hands-On Performance & Account Management
• Actively run and optimise paid media campaigns across Google Ads (Search, PMAX, Display, YouTube, DemandGen), Meta and TikTok for a portfolio of clients
• Own campaign structure, audience strategy, budget allocation and day-to-day optimisation, ensuring performance against client KPIs at all times
• Be accountable for results; ROAS, CAC, CPL, CPA and take proactive action when performance needs course-correcting
• Manage multiple client accounts simultaneously, maintaining high standards of execution across all of them
• Lead paid media strategy across all client accounts, developing clear channel strategies, audience frameworks and campaign architectures built to perform and scale
• Own and evolve client testing roadmaps, building structured creative and audience testing programmes that generate actionable learnings and drive continuous performance improvement
• Stay ahead of platform changes, algorithm updates and emerging formats, bringing new thinking and channel opportunities to the agency proactively and with a clear point of view
• Act as the bridge between performance and creative, briefing the creative team with precision, ensuring every piece of ad creative is built with a clear performance objective in mind
• Use live campaign data to inform creative decisions, feeding back on what’s working, what isn’t, and what to test next

Requirements

• 6+ years of hands-on paid media experience, with at least 2 years in a senior or lead capacity, agency-side experience strongly preferred
• Deep, current expertise across Google Ads (Search, PMAX, Display, YouTube), Meta Ads and TikTok Ads, you need to know all three channels well, not just one
• Proven ability to run and optimise campaigns across multiple client accounts simultaneously, managing meaningful media budgets with demonstrable results
• A genuine understanding of the relationship between paid media performance and creative, you know that great creative and great media planning are inseparable, and you have the language and instinct to bridge both worlds
• Strong strategic thinking, you can build a paid media strategy from scratch, defend every decision in it, and adapt it when the data tells you to
• Excellent communication and presentation skills, you're confident leading senior client conversations and presenting complex ideas clearly
• Commercially minded, you understand how your work connects to business outcomes, not just campaign metrics
• Strong analytical skills and the ability to turn performance data into clear, actionable recommendations
• A genuine leader (not a dictator), someone who raises the people around them, not just their own output

Preferred

• Experience with additional biddable channels, programmatic, native, Pinterest, Snapchat
• Experience contributing to or presenting in new business pitches
• Familiarity with creative performance and UGC content strategy
• Experience working with DTC eCommerce, hospitality or leisure brands
• Exposure to building internal processes or strategic frameworks within an agency

Benefits

• A genuine lead role with real ownership, not a title without the substance
• Clear pathway to Head of Performance Marketing as the agency grows
• Exposure to a broad range of brands across hospitality, leisure, food and drink, and consumer
• The opportunity to help shape Vouch's performance offering from the inside; building frameworks, raising standards and leaving a real mark on how the agency works
• A collaborative, high-standard culture where your thinking is valued and your impact is visible
• Supportive leadership who invest in the development of their people