Performance Marketing Lead at Ｚｉｌｃｈ | London, UK

Performance Marketing Lead

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the hands on and strategic performance marketing function across paid channels, driving incremental user growth and retention with a data driven, test oriented approach.

Growth ownership: Own targets and budgets for acquisition and retention, forecasting with senior leadership.
Channel expansion: Proactively identify new opportunities, run experiments on creative, media buying and signals, report outcomes and iterate.
Creative & measurement: Own paid social creative strategy and analysis with designers and agencies to push high performing ads.

Job Description

Responsibilities

Contribute to Performance Marketing Strategy across Paid Social, Paid App, Paid Search & Programmatic advertising channels and landing page optimisation, to drive profitable incremental user acquisition & retention, supporting the Director of Performance Marketing
Own Performance Marketing targets & budgets for acquisition & retention, working closely with senior Marketing, Growth & Finance leadership on forecasting, planning & optimisation
Proactively identify growth opportunities in existing & new channels, propose new initiatives to test, run experiments across creative, media buying and signals, report on outcomes and provide recommendations/iterative improvements
Own Paid Social creative strategy and analysis, working closely with the in-house design team and external video agency to produce high-performing ads
Hands on campaign planning, execution, optimisation & reporting
Keep on top of latest performance marketing trends & tools to improve efficiency and impact of performance marketing, and wider marketing & design team
Cross functional collaboration with wider marketing & design function, as well as data, product, engineering, sales, finance & risk teams to improve outcomes for customers, merchants & Zilch

Requirements

Proven performance marketer who is both strategic & hands on, ideally in rapidly growing scale up environments with experience of managing multi-million pound annual budgets
Significant Paid Social & Paid App advertising experience, especially with creative optimisation
Experience in landing page & customer journey optimisation to ensure users have cohesive experience and ultimately improve acquisition conversion rates
Proactive, user-centric, commercially astute and data-driven approach to problem solving & identification of opportunities
Experience with different experimentation / measurement techniques & tools in performance marketing to understand incremental impact of activity & spend
Exceptional communication & stakeholder management, with the ability to summarise deeply technical & analytical topics to more strategic & commercial stakeholders
Specific required platform experience: Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, Appsflyer
Productivity tools: Microsoft Office suite
Desirable but not essential: Programmatic (Display & Video) and / or fintech industry experience, use of AI to improve performance marketing workflows and performance (e.g. creative production & optimisation, identification of industry trends, reporting & recommendations)

Preferred

Desirable but not essential: Programmatic (Display & Video) and / or fintech industry experience, use of AI to improve performance marketing workflows and performance (e.g. creative production & optimisation, identification of industry trends, reporting & recommendations)